The Signdealz Blog provides information about our products as well as actionable ideas, trends, case studies, and news about business signage.

Imagine having an employee in your marketing department who worked 24/7, never took any vacations, only had to be paid 1-2 years worth of salary for 5+ years of work, had decades of experience proving their value throughout the world, and can speak to passersby whether they’re on foot or in their vehicles. Sounds pretty good, right?

As with any new business or enterprise, you likely took the time to determine the best location to set up shop. We’re all familiar with the oft repeated quote, “Location. Location. Location.” And no doubt, you had a list of requirements in mind:

Patriot Pros Heating and Cooling professionals added a new weapon in their marketing arsenal. Their new Signdealz 10MM high resolution sign was designed to be a lead generating machine, allowing Patriot Pros to stand out from their crowded market.

A strong sign will help your business sell. Signage on the exterior of your shop lets people know that you are there and helps you stand out from other businesses. Signage on the interior guides customers toward certain products and can drive impulse buys.

Medical and Surgery centers are looking to bring in new customers to maximize profits and effiencency. Outdooor LED signs are a new advertising medium to help inform potential customers. Signdealz worked with Arkansas Valley Surgery Center to help develop a simple sign solution in order to communicate with the community on it's services.

Is your business having trouble attracting new customers? Are you considering new ways to engage repeat customers? Are your advertising efforts reaching the audience you're trying to sell your products/services to? It may be time for you to consider alternative forms of advertising. Some traditional forms of advertising such as print have become more expensive and less effective over recent years. The online digital revolution has changed how people engage with advertising making some traditional efforts less effective. However, you may have noticed there is also an outdoor digital revolution...

Knowing local demographics for Sign Success Before you can adopt a solution that maximizes your stores conversion of commutors to visitors, you should aim to understand who you are trying to attract. The more you can learn about the people passing your store the better, this information should determine your marketing strategies.

If you’ve expanded your business with an outdoor digital display, it’s time to decide what content to promote on your new dynamic sign to attract more customers. What visuals will draw in new and returning customers alike? While digital displays are a new medium, traditional principles of print and online media can be successfully applied here. It’s essential to focus on an effective combination of graphics and text.

If you have invested in an outdoor digital display, you undoubtedly want to get the most out of your LED display and maximize your return on investment. To do this you will be focused on adopting techniques that attract more customers into your business and increase sales with compelling content. The tips below will help you achieve your goals. Remember: you must be more creative and strategic than any competitors who also have a digital display. Validating your campaigns with POS data is key to truly understanding the success of your outdoor digital advertising efforts.

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